Social Influence

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Social Influence

Post  Admin Topher on Wed Nov 18, 2009 8:27 am

Discuss: Social Influence

Social influence occurs when an individual's thoughts or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.
http://en.wikipedia.org/wiki/Social_influence

Compliance is when people appear to agree with others, but actually keep their dissenting opinions private.
Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity or a favorite uncle.
Internalization is when people accept a belief or behavior and agree both publicly and privately.

~Topher

Admin Topher
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